The Blind Box Epidemic

BY JUSTIN WANG

SEPTEMBER 29, 2025, 8:30 P.M.

Recently, collectible toys in blind boxes, like Labubus, Smiskis, and Sonny Angels, have surged in popularity—some costing around $40 a box. The growing craze makes students wonder: Is the popularity of blind boxes here to stay, or is it just another fleeting microtrend?

Blind boxes are collectibles sold in sealed, opaque containers, each part of a larger themed series. While the buyer knows the series they are purchasing, the exact design, figure, or trinket remains a surprise.

So, why are these trinkets treasured by their owners? The answer lies in the emotional attachment people develop towards figures and the thrill in unboxing the surprise.

Sophomore Carly He, proud owner of 50 Sonny Angels, said: “The unboxing of each box to get the Sonny Angel I want makes me happy. They’re very cute, and it’s fun trading the duplicates.” 

Looking into the future, people wonder if blind boxes hold their place in pop culture or fade away, as most blind boxes do. 

Sophomore Allison Huang, retired Smiski purchaser, said: “As the novelty fades, new brands will have to keep designing new things. Consumers will continue to be leveraged.” 

Collectibles aren’t new; Pokémon cards, Funko Pop!s, and even tourist magnets have all had their moments in the spotlight. However, Pokémon cards are still in circulation, with rare misprints selling for hundreds of dollars. 

Whether blind boxes remain a staple or fall into obscurity, collectibles will always find a way to capture people’s curiosity—even if just for a moment.